Terms of service
Last Updated: September 19, 2026
1. Introduction
Welcome to natrava.com (the "Site"). The Site and the products sold on it are owned and operated by Natrava LLC, a Texas limited liability company ("Natrava," the "Company," "we," "us," or "our"). These Terms of Service (the "Terms"), together with our Privacy Policy and our Refund & Cancellation Policy (each incorporated by reference), form a legally binding agreement between you and Natrava that governs your access to and use of the Site and your purchase and use of our products.
PLEASE READ THESE TERMS CAREFULLY. THEY CONTAIN AN AGREEMENT TO ARBITRATE ON AN INDIVIDUAL BASIS, A CLASS ACTION WAIVER, AND A JURY TRIAL WAIVER (SECTION 15), AS WELL AS AUTOMATIC RENEWAL TERMS FOR SUBSCRIPTIONS (SECTION 9). BY USING THE SITE OR PLACING AN ORDER YOU AGREE TO THESE TERMS. IF YOU DO NOT AGREE, DO NOT USE THE SITE OR PURCHASE OUR PRODUCTS.
2. Eligibility
You must be at least eighteen (18) years of age and able to form a binding contract to use the Site, create an account, or purchase our products. No one under 18 may purchase products or use the Site, and we do not knowingly collect personal information from anyone under 18. Our products are intended for adults 18 and older. By using the Site you represent that you meet these requirements.
Our products are sold for personal, non-commercial use only. You may not purchase products for resale. If we reasonably believe you are purchasing for resale or otherwise misusing the Site, we may cancel orders, refuse service, and suspend or terminate your account.
3. Changes to These Terms
We may update these Terms from time to time. When we do, we will post the revised Terms on the Site and update the "Last Updated" date at the top of this page. If a change is material, we will also notify active subscribers by email to the address on file before the change takes effect. Changes apply prospectively from their effective date. Your continued use of the Site or your subscription after the effective date constitutes acceptance of the revised Terms. If you do not agree to a change, you must stop using the Site and may cancel your subscription as described in Section 9.
4. Site Content and Intellectual Property
All content on the Site, including text, graphics, logos, images, product names, formulations, videos, software, and the compilation of all of the foregoing ("Content"), is owned by or licensed to Natrava and is protected by United States and international copyright, trademark, and other intellectual property laws. "Natrava," "BEETS+," and our other product names and logos are trademarks of Natrava LLC. Nothing in these Terms grants you any right to use our trademarks.
We grant you a limited, revocable, non-exclusive, non-transferable license to access and use the Site for personal shopping purposes. You may not copy, reproduce, republish, distribute, modify, create derivative works from, scrape, frame, or commercially exploit any Content without our prior written consent.
5. Reviews, Comments, and Other User Content
You may submit reviews, comments, photos, and other content ("User Content"). By submitting User Content you grant Natrava a non-exclusive, royalty-free, perpetual, irrevocable, worldwide, sublicensable license to use, reproduce, modify, publish, translate, distribute, and display that User Content and the name you submit with it, in any media, including in our marketing. You represent that you own or control all rights in your User Content, that it is accurate, and that it does not violate these Terms or any law or third-party right.
User Content must not be false, misleading, defamatory, obscene, infringing, or unlawful, and must not contain malicious code or unsolicited advertising. We may, but are not obligated to, monitor, edit, or remove User Content. Product reviews reflect the opinions of the individuals who submit them and not those of Natrava. Reviews are not a substitute for medical advice, and individual results vary.
Any ideas, suggestions, or feedback you send us are non-confidential, and we may use them for any purpose without compensation to you.
6. Acceptable Use
You agree not to: (a) use the Site for any unlawful purpose; (b) interfere with the security or operation of the Site or any connected network; (c) attempt to gain unauthorized access to any portion of the Site or another user's account; (d) use bots, scrapers, or other automated means to access the Site; (e) upload viruses or harmful code; (f) impersonate any person or misrepresent your affiliation; (g) collect personal information about other users; or (h) purchase products for resale. We may suspend or terminate your access for violations.
7. Health and FDA Disclaimer
OUR PRODUCTS ARE DIETARY SUPPLEMENTS. STATEMENTS MADE ON THE SITE OR BY NATRAVA HAVE NOT BEEN EVALUATED BY THE U.S. FOOD AND DRUG ADMINISTRATION. OUR PRODUCTS ARE NOT INTENDED TO DIAGNOSE, TREAT, CURE, OR PREVENT ANY DISEASE.
Information on the Site is for general informational purposes only and is not medical advice. Always consult your physician or other qualified healthcare provider before starting any supplement, particularly if you are pregnant or nursing, taking any medication, have a known medical condition, anticipate surgery, or are under medical supervision. Do not exceed the recommended serving. Individual results vary, and no particular result is guaranteed. Read all product labels and instructions before use.
8. Orders, Pricing, and Product Descriptions
All orders are subject to acceptance and availability. We may limit quantities, refuse or cancel any order, or require additional verification at any time, including where we suspect fraud or resale. If we cancel an order after your payment method has been charged, we will refund the full amount charged.
We work to describe our products and display prices accurately, but we do not warrant that descriptions, pricing, or other Site content are error-free. Product packaging may vary from what is shown. If a product is not as described, your sole remedy is to return it in accordance with our Refund & Cancellation Policy. Prices and promotions may change at any time; changes to subscription prices are handled as described in Section 9.
Applicable sales tax and shipping charges are calculated at checkout. Risk of loss and title pass to you when we deliver the product to the carrier. Delivery dates are good-faith estimates, not guarantees. We ship only to addresses within the United States and its territories.
9. Subscriptions and Automatic Renewal
HOW SUBSCRIPTIONS WORK. When you purchase a subscription, you are enrolling in an automatically renewing program. We will ship the product(s) you selected, at the frequency you selected (the default frequency is every 4 weeks), and charge the payment method you provided at the then-current subscription price, plus applicable tax and shipping, on each renewal date until you cancel. The renewal date, frequency, and price for your subscription are shown in your account at natrava.com/account and in your order confirmation and shipping notification emails.
YOUR CONSENT. BY PURCHASING A SUBSCRIPTION YOU ACKNOWLEDGE AND AGREE THAT (A) YOUR SUBSCRIPTION WILL AUTOMATICALLY RENEW AND YOUR PAYMENT METHOD WILL BE CHARGED ON A RECURRING BASIS AT THE FREQUENCY YOU SELECTED UNTIL YOU CANCEL; (B) WE WILL NOT SEEK ADDITIONAL AUTHORIZATION FROM YOU BEFORE EACH RECURRING CHARGE; AND (C) YOU HAVE READ AND AGREE TO THE CANCELLATION TERMS BELOW.
HOW TO CANCEL. You may cancel your subscription at any time, with no cancellation fee and no minimum term, by either: (1) logging into your account at natrava.com/account, opening Manage Subscriptions, selecting the subscription, and choosing Cancel; or (2) emailing support@natrava.com from the email address on your account. We will confirm your cancellation by email.
WHEN CANCELLATION TAKES EFFECT. To avoid being charged for your next shipment, you must cancel before the next charge date shown in your account. Cancellations take effect immediately and stop all future charges. Orders that have already been charged cannot be cancelled and will ship; they are not eligible for a refund under our guarantee, except as expressly provided in the Refund & Cancellation Policy.
PAUSE, SKIP, AND CHANGES. You may also pause your subscription, skip a shipment, change your next charge date, adjust your frequency, or update your products, payment method, or shipping address in your account at any time before the next charge date.
PRICE CHANGES. If we change the price of a product in your subscription, we will notify you by email at least 30 days before the new price takes effect, and you may cancel before your next charge date to avoid the new price. Continuing your subscription after the effective date constitutes acceptance of the new price.
PAYMENT INFORMATION. You are responsible for keeping your payment and shipping information current. If a charge is declined, we may retry the charge and may suspend shipments until payment is received. You authorize us and our payment processors to receive updated card information from your card issuer.
RENEWAL REMINDERS. We send a reminder email before each renewal charge and will send any reminder notices required by the law of your state, including an annual reminder describing your subscription, the charge, and how to cancel.
10. Your Account
You are responsible for maintaining the confidentiality of your account credentials and for all activity under your account. You must provide accurate, current, and complete information and keep it updated. Notify us immediately at support@natrava.com of any unauthorized use. We may suspend or terminate accounts that violate these Terms.
11. Money-Back Guarantee and Refunds
Our 30-day money-back guarantee, return procedure, and refund terms are set out in our Refund & Cancellation Policy, which is incorporated into these Terms. In summary: the guarantee applies to your first order of each product purchased on natrava.com, requested within 30 days of the purchase date; renewal orders are not eligible; and the product must be returned. If the Refund & Cancellation Policy and this Section conflict, the Refund & Cancellation Policy controls.
12. Disclaimer of Warranties
EXCEPT AS EXPRESSLY PROVIDED IN THESE TERMS OR OUR REFUND & CANCELLATION POLICY, AND TO THE FULLEST EXTENT PERMITTED BY LAW, THE SITE AND OUR PRODUCTS ARE PROVIDED "AS IS" AND "AS AVAILABLE," AND NATRAVA DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SITE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, OR THAT ANY PRODUCT WILL PRODUCE ANY PARTICULAR RESULT FOR YOU.
13. Limitation of Liability
TO THE FULLEST EXTENT PERMITTED BY LAW, NATRAVA AND ITS MEMBERS, MANAGERS, OFFICERS, EMPLOYEES, CONTRACTORS, SUPPLIERS, AND AGENTS (THE "NATRAVA PARTIES") WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, DATA, GOODWILL, OR USE, ARISING OUT OF OR RELATING TO THE SITE, THESE TERMS, OR OUR PRODUCTS, UNDER ANY THEORY OF LIABILITY, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
TO THE FULLEST EXTENT PERMITTED BY LAW, THE TOTAL LIABILITY OF THE NATRAVA PARTIES FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE SITE, THESE TERMS, OR OUR PRODUCTS WILL NOT EXCEED THE GREATER OF (A) ONE HUNDRED DOLLARS ($100) OR (B) THE TOTAL AMOUNT YOU PAID TO NATRAVA IN THE SIX (6) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM.
SOME JURISDICTIONS, INCLUDING NEW JERSEY, DO NOT ALLOW CERTAIN WARRANTY DISCLAIMERS OR LIMITATIONS OF LIABILITY. IN THOSE JURISDICTIONS, SECTIONS 12 AND 13 APPLY ONLY TO THE EXTENT PERMITTED BY LAW, AND NOTHING IN THESE TERMS LIMITS ANY RIGHT YOU HAVE THAT CANNOT BE WAIVED BY CONTRACT.
14. Indemnification
To the fullest extent permitted by law, you agree to indemnify and hold harmless the Natrava Parties from and against any claims, damages, losses, and expenses (including reasonable attorneys' fees) arising out of your violation of these Terms, your User Content, or your misuse of the Site or our products.
15. Dispute Resolution: Informal Resolution, Binding Arbitration, and Class Action Waiver
PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT AND TO HAVE A JURY HEAR YOUR CLAIMS.
15.1 Scope. "Dispute" means any claim or controversy between you and Natrava arising out of or relating to the Site, these Terms, our products, your purchases, or our relationship, whether based in contract, tort, statute, fraud, or any other legal theory, and whether arising before or after the date you accept these Terms. Questions about whether a Dispute is subject to arbitration, and about the scope, validity, and enforceability of this Section 15, will be decided by the arbitrator, except that a court will decide any dispute about the enforceability of the class action waiver in Section 15.6.
15.2 Informal Resolution First. Before starting an arbitration or small claims action, you and Natrava agree to try to resolve the Dispute informally. The party raising the Dispute must send a written Notice of Dispute to the other party that includes the claimant's name, address, and email; the order number(s) involved; a description of the Dispute; and the specific relief requested. Send notices to Natrava at support@natrava.com or by mail to Natrava LLC, c/o Corporation Service Company d/b/a CSC-Lawyers Incorporating Service Company, 211 E. 7th Street, Suite 620, Austin, TX 78701-3218. We will send notices to the email or mailing address on your account. The parties will negotiate in good faith for thirty (30) days after the Notice is received. Either party may request a telephone or video conference during this period. Arbitration may be commenced only after this 30-day period ends. Any applicable statute of limitations is tolled during the informal resolution period.
15.3 Binding Arbitration. If the Dispute is not resolved informally, it will be resolved exclusively by final and binding arbitration before a single neutral arbitrator, administered by the American Arbitration Association ("AAA") under its Consumer Arbitration Rules then in effect (the "AAA Rules"), as modified by this Section 15. The AAA Rules are available at www.adr.org. If the AAA is unavailable, the parties will agree on, or a court will appoint, a substitute administrator. The Federal Arbitration Act governs the interpretation and enforcement of this Section 15.
15.4 Procedure, Location, and Fees. The arbitration will be conducted in the county where you reside or, if the parties agree, by telephone, video conference, or written submissions. For claims of $25,000 or less, the arbitration will be conducted on the basis of documents alone unless either party requests a hearing or the arbitrator decides one is needed. Payment of AAA filing, administrative, and arbitrator fees will be governed by the AAA Rules; if the arbitrator finds your claim is not frivolous, Natrava will pay any AAA consumer filing fee that exceeds the cost of filing in court. Each party bears its own attorneys' fees unless the arbitrator awards fees under applicable law or the AAA Rules. The arbitrator may award any individual relief that a court could award, must follow applicable law, and will issue a reasoned written decision. Judgment on the award may be entered in any court of competent jurisdiction.
15.5 Exceptions. Either party may (a) bring an individual action in small claims court if the claim qualifies and remains in that court on an individual basis, or (b) seek injunctive or other equitable relief in a court of competent jurisdiction to protect its intellectual property rights. The informal resolution requirement in Section 15.2 does not apply to small claims actions.
15.6 Class Action and Jury Trial Waiver. YOU AND NATRAVA AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, CONSOLIDATED, PRIVATE ATTORNEY GENERAL, OR REPRESENTATIVE PROCEEDING. THE ARBITRATOR MAY NOT CONSOLIDATE MORE THAN ONE PERSON'S CLAIMS OR PRESIDE OVER ANY FORM OF REPRESENTATIVE OR CLASS PROCEEDING. YOU AND NATRAVA EACH WAIVE THE RIGHT TO A JURY TRIAL. If this Section 15.6 is found unenforceable as to a particular claim or request for relief, then that claim or request (and only that claim or request) will be severed and litigated in court under Section 16, and the remainder will be arbitrated.
15.7 Mass Arbitration. If twenty-five (25) or more similar arbitration demands are filed against Natrava by or with the assistance of the same or coordinated counsel, the AAA Mass Arbitration Supplementary Rules will apply, and the parties agree to cooperate in good faith in a batching or bellwether process to resolve the demands efficiently. Nothing in this Section authorizes class or representative arbitration.
15.8 Your Right to Opt Out. YOU MAY OPT OUT OF THIS ARBITRATION AGREEMENT AND CLASS ACTION WAIVER BY SENDING WRITTEN NOTICE TO support@natrava.com WITHIN THIRTY (30) DAYS AFTER YOU FIRST ACCEPT THESE TERMS OR FIRST PLACE AN ORDER, WHICHEVER IS EARLIER. Your notice must include your name, mailing address, the email address on your account, and a clear statement that you wish to opt out of arbitration. Opting out does not affect any other part of these Terms. If you opt out, Disputes will be resolved in court as provided in Section 16.
15.9 Changes to This Section. If we change this Section 15 after you have accepted these Terms, you may reject the change by sending written notice to the address in Section 15.8 within thirty (30) days after the change takes effect; if you do, the version of Section 15 you most recently accepted will continue to apply. Changes to this Section do not apply to any Dispute for which a Notice of Dispute was sent before the change took effect.
15.10 Time Limit. To the extent permitted by law, any Dispute must be commenced (by sending a Notice of Dispute under Section 15.2) within one (1) year after the Dispute arises; otherwise it is permanently barred.
15.11 Severability and Survival. Except as provided in Section 15.6, if any part of this Section 15 is found unenforceable, the remainder will remain in effect. This Section 15 survives termination of these Terms and of your relationship with Natrava.
16. Governing Law and Venue
These Terms and any Dispute are governed by the laws of the State of Texas and applicable federal law, without regard to conflict-of-laws principles, except that Section 15 is governed by the Federal Arbitration Act. Subject to Section 15, any Dispute that is not subject to arbitration (including if you validly opt out) must be brought exclusively in the state or federal courts located in Travis County, Texas, and you consent to personal jurisdiction there, except that either party may bring an individual small claims action in the claimant's county of residence. Nothing in this Section deprives you of any protection of the consumer laws of the state in which you reside that cannot be waived by contract.
17. Electronic Communications
By using the Site or providing your email address or phone number, you consent to receive communications from us electronically, including order, shipping, renewal, and account notices. You agree that electronic notices, disclosures, and agreements satisfy any legal requirement that such communications be in writing. Marketing text messages are governed by our Mobile Terms of Service (natrava.com/pages/mobile-terms-of-service) and require your separate consent; you may opt out at any time by replying STOP to any message.
18. Third-Party Links and Marketplaces
The Site may link to third-party websites we do not control. We are not responsible for their content or practices. Purchases made on third-party marketplaces (such as Amazon) are governed by that marketplace's terms and policies, not these Terms, and are not eligible for our money-back guarantee.
19. Termination
We may suspend or terminate your access to the Site or your account at any time if we reasonably believe you have violated these Terms or applicable law, or to protect Natrava, our customers, or third parties. Sections 4, 5, 7, 11 through 16, and 20 survive termination.
20. General
These Terms, together with the Privacy Policy, the Refund & Cancellation Policy, and any additional terms presented at the time of purchase, are the entire agreement between you and Natrava regarding the Site and our products and supersede all prior agreements. If any provision is found unenforceable, it will be modified to the minimum extent necessary and the remainder will remain in effect. Our failure to enforce any provision is not a waiver. You may not assign these Terms; we may assign them in connection with a merger, acquisition, or sale of assets. Section headings are for convenience only.
21. Contact Us
Natrava LLC
Email: support@natrava.com
Phone: (512) 890-3945
Help Center: natravahelp.zendesk.com
Legal notices by mail: Natrava LLC, c/o Corporation Service Company d/b/a CSC-Lawyers Incorporating Service Company, 211 E. 7th Street, Suite 620, Austin, TX 78701-3218
